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The environmental news app Gen E has been around for five years, but it's getting a new identity as it transforms from a tech company to a lifestyle brand, Adweek reports.
"We're a tech company, but we're interested in tech that improves the lives of humans and the planet we share; we're not interested in tech for the sake of tech," says Outside creative director Rich Stangroom.
"Part of the overall strategy is demonstrating how our lifestyle choices are supported by the natural world, even in the city environments where many members of Gen E's audience live."
Gen E founder Kristen Kammerer says the new identity better aligns with the company's positioning as Modern Environmentalism. Read the Entire Article
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A customized collection of grant news from foundations and the federal government from around the Web.
Climate change is already having a big impact on real estate prices, and it's only going to get worse, according to researchers at the University of California-Santa Barbara. In a paper published...more
The city of LaCrosse, Wis., is using solar power to power its police and fire stations, as well as affordable housing, thanks to a $1 million grant from the federal government, the LaCrosse Times...more
If you're an aspiring rehab therapist in China, you may want to steer clear of the classroom for a while. A study published in the journal BMC Medical Education found that students who took a...more
The University of Manitoba is kicking off its Entrepreneurship and Innovative Thinking Month with a bang. Students are invited to submit "big ideas that help mitigate climate change, bolster...more
Milwaukee Bucks star Giannis Antetokounmpo has donated $1 million to help minorities in the city get by, the Milwaukee Journal Sentinel reports. The NBA player and his foundation, the Charles...more
The CEO of Wells Fargo has been named one of the 100 most influential people in the world. In a press release, CEO John Stumpf says he's "thrilled" to have been chosen as one of the recipients of...more
The environmental news app Gen E has been around for five years, but it's getting a new identity as it transforms from a tech company to a lifestyle brand, Adweek reports. "We're a tech company,...more
"At no time in my education or career to date did I say 'climate-anxious teacher,' yet I'm at the chalkface in a climate emergency wondering how on earth I got here." That's what a teacher in the...more
"If we are serious about becoming the home of AI innovation, then we have to become serious about improving the competitiveness and attractiveness of our business climate," Kyle Sullender, director...more
The world's first climate change conference is being held in Paris next month, and the organizers have just released the full list of speakers. Among them: Al Gore, Angelina Jolie, and Evangeline...more
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Spotlight
New Age of Philanthropy: #GivingTuesday
A part of a series produced by The Huffington Post in celebration of #GivingTuesday, which will take place this year on December 3, Kathy Calvin and Henry Timms vouch that we are living in a new era of philanthropy.
