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If you're in North Yorkshire, England, and see a bunch of talking lampposts, you may not realize they're actually talking about flooding.
That's because they're part of a project called Ousewem, which aims to raise awareness about nature-based solutions to flooding in the region, reports the YorkMix.
The lampposts are equipped with touch-screens that allow people to interact with the digital messages.
"We're excited to introduce cutting-edge interactive technology to increase understanding of how water is impacting our local area and community," says Victoria Murray, project manager for Ousewem.
The project is working with North Yorkshire Council and the UK's Department for Environment, Food and Rural Affairs.
The idea is to use nature-based solutions to reduce flooding in vulnerable areas, such as those in the region's Yorkshire Dales National Park.
The first phase of the project will involve signs appearing in public areas, such as pubs and car parks, to inform people about potential nature-based solutions.
"These interactive conversations are designed to evolve gradually over time, offering continuous educational materials, resources, and engagement opportunities," says Murray.
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