"Ask a random person on the street if they can explain the purpose of business analytics, and you can expect a blank stare in return," State University of New York at Fredonia professorustav Misra writes on the university's blog.
Misra is referring to business analytics, which he says businesses have been analyzing their customers ever since the first businesses were established.
"With every passing day, collecting and analyzing ever larger volumes of data about people is dramatically easier and faster," Misra writes.
"That raises a lot of questions and creates ethical dilemmas.Fortunately, businesses and data scientists from all over the world came together to share their strategies and discuss their concerns at the inaugural International Business Analytics Conference for Academic and Industry Professionals on May 3 and 4 at the State University of New York at Fredonia."
The IBAC featured 45 specialized sessions on topics ranging from fraud detection to machine learning to stock market prediction, wine quality, and predicting regional economic changes, and attendees came from all over the world, from Toronto to Miami and Texas to Missouri.
"The IBAC team did an outstanding job putting this conference together and making sure it ran smoothly," Misra writes.
"Attendees heard about the latest research, learned from world-famous experts, benefitted from the experience of Read the Entire Article
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